ESR

Budget-friendly variety from cast to custom forged

Est. 2014•USA

History & Overview

Founded in 2014 in Brea, California, ESR (operated by Wheelimage Corp.) started as an entry-level budget wheel brand and has grown into one of the fastest-growing wheel companies in the aftermarket industry. The parent company claims 70+ years of combined forged wheel experience.

ESR's forged wheels are designed, engineered, and crafted at their Southern California facility, while cast and flow-formed wheels are imported from Chinese manufacturers. The company offers an unusually broad product range, from $200 entry-level cast wheels to $2,400+ custom 3-piece forged options with carbon fiber barrels.

The brand positions itself for enthusiasts who prioritize style over outright performance, offering direct-to-consumer pricing with frequent sales (Buy 2 Get 2 Free promotions, $100 wheel sales). ESR provides a lifetime structural warranty and custom drilling options on most models.

Popular Wheels

CS Series (Entry Cast)

Gravity Cast

Budget-friendly cast wheels including CS3, CS8, CS11, CS15. ESR's most affordable line at $200-325/wheel. Sets from $800-1,300.

SR Series (Mid-Tier Cast)

Gravity Cast

Premium cast with more design variety. SR01 (VSXX-inspired mesh), SR05, SR07, SR12. $260-340/wheel. SR01 is most recognizable ESR design.

ForgeTech RF Series

Rotary Forged/Flow Formed

APP raw forging technology with better strength-to-weight ratio. RF1, RF2, RF11, RF15. 22.5 lbs (18x10.5 RF15). $267-375/wheel.

AP Series

Premium Cast/Flow Formed

Higher-end styling with improved construction. AP1, AP5, AP5C, AP6, AP8. $360-365/wheel.

3-Piece Forged

USA-Made Forged

Fully custom forged at Brea facility. 10-20 day production. Diameters 15"-30", custom PCD, any finish including carbon fiber barrels. ~$2,380/set.

New to wheel construction types? Learn the differences between forged, flow formed, and cast wheels.

Price Range

$800 - $2,400+PER SET

Brand Highlights

  • California-based with local customer service
  • Broad product range from $200 entry to $2,400+ custom forged
  • In-house forged production at Brea facility for premium line
  • Lifetime structural warranty uncommon at this price point
  • Custom drilling available on most models

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