Rotiform

Design-first accessibility for European car enthusiasts

Est. 2009•USA

History & Overview

Rotiform started in 2009 in Southern California when Brian Henderson and Jason Whipple decided to make the wheels they actually wanted to see on cars. Their first designs, the BLQ and MIA, dropped that same year. Fun fact: BLQ is named after the Bologna airport code, a nod to nearby Lamborghini headquarters.

The brand blew up in the Euro-style and lowered car scenes, becoming the go-to choice for VW, Audi, and BMW builds. If you've scrolled through car meets on Instagram, you've definitely seen Rotiform wheels.

These days, Rotiform supplies wheels for Ferrari's 296 GT3 racing program and has collaborated with Ken Block and Hoonigan on builds like the Hoonipigasus and Hoonitron. From show cars to race cars, they've covered a lot of ground since 2009.

For official specifications, visit Rotiform's official website.

Popular Wheels

Cast Monoblock

Cast

Entry-level line including BLQ (signature design), LAS-R, RSE, CVT, and TUF-R. Available 17"-20" with TÜV certification on select models. Starting around $315-470/wheel.

Flow Formed Monoblock

Flow Formed

Track-focused lightweight wheels developed through Motorsports Division. Includes BPU, RPS, LTN-J. Reduced unsprung weight with forged-like characteristics.

RotiSpec Forged

Forged Monoblock

Mid-tier forged pricing with factory-spec forged monoblock construction. Includes GRZ and WGR-S models.

CustomSpec Forged (3-Piece)

3-piece Forged

Deep concave and standard concave profiles with custom sizes, widths, offsets, and finishes. Includes 356, 917, ARO, AVS, BLQ-C. Around $1,850/wheel.

AeroDisc

Turbofan Covers

Turbofan-style wheel covers inspired by 1980s-90s motorsport. Compatible with LAS-R, RSE, BUC-M. Starting at $75 with free downloadable graphics.

New to wheel construction types? Learn the differences between forged, flow formed, and cast wheels.

Price Range

$1,250 - $7,400+PER SET

Brand Highlights

  • Same wheel designs offered across cast, forged monoblock, and forged 3-piece construction
  • 115+ wheel designs with 13 configurations and 15+ finish options
  • Forged wheels 100% made in USA with 6061-T6 aluminum
  • TÜV certification on select models (German safety standards)
  • Official Ferrari 296 GT3 racing program wheel supplier
  • Ken Block/Hoonigan partnership producing KB-1, VCM-E, GTB signature wheels
  • Lifetime structural defect warranty for original owners

Shop Rotiform Wheels

Browse our marketplace for authentic Rotiform wheels from trusted sellers.

Search Marketplace